Have you seen Dove’s latest Campaign for Real Beauty video? If not, go take a look.
First of all, I know there are 1,000,001 posts out there already about Dove’s Real Beauty campaign, both positive and negative. After watching their most recent video, I had a thought that I haven’t seen addressed yet.
The entire thing hinges on how other people see us. It’s all about how you critique yourself and how other people, especially people who know and love you, see you much more positively. I feel as though I’m being told that what other people think of me matters more than what I think of myself.
I don’t want to feel better about myself because someone else said I have a nice, thin jawline or beautiful eyes. That’s still giving the power to someone else. I have my own agency and I have my own confidence. If a woman feels ugly, the solution is not to ask someone else what they think of her, and suggest that she draw confidence from that. The solution is especially not to ask what a man thinks of her, in my opinion.
If Dove wanted to make a real beauty campaign, I think they would have to dismantle what they’ve built so far. They would need trans*women, women with disabilities, women of color, and women from size 0 to 20+. They would need to ditch photoshop (btw, they totally haven’t). I don’t know that we’ll see any of that any time soon.
I understand that they’re trying to sell us beauty products, and they can’t do that if we’re perfectly happy with ourselves. They still want the focus to be on what other people think of us because then we’re easier to sell to. And I’m not buying it.